- A recent advertisement video shared by a renowned crypto influencer features the recent initiative of Ripple to develop an enterprise-grade digital asset infrastructure.
- This video also highlights the long-term mission of the blockchain company to bridge the gap between blockchain and traditional finance.
A renowned crypto influencer called Amelie has, in a latest X post, shared a 43-second video featuring a Ripple advertisement.
WOW! 💥
RIPPLE IN ONE OF THEIR ADVERTISEMENTS:
„WE‘RE BUILDING THE INTERNET OF VALUE TODAY!“ 🛜📲#XRP = INTERNET OF VALUE 💸 pic.twitter.com/J9MBCscxUp
— 𝓐𝓶𝓮𝓵𝓲𝓮 (@_Crypto_Barbie) February 9, 2025
With the caption “We are building the internet of value today,” the video highlights the groundbreaking role of the blockchain company in developing an enterprise-grade digital asset infrastructure that prioritizes secure custody solutions, instant global payouts, and stablecoin issuance. The video also highlights the use of Ripple by enterprises across the world to tokenize, store, exchange, and move value.
While this showcases the incredible milestone and the capabilities of the company, it also underscores the relentless effort to achieve its long-standing mission of bridging the gap between blockchain and traditional finance.
Ripple’s advancement in the tokenization world is evident from its previous launch of a tokenized money market fund in partnership with FCA-regulated crypto exchange Archax and UK asset manager abrin. As reported in November, this fund was to appear on the XRP Ledger and establish the blockchain for Real-World Assets (RWA) tokenization as well as institutional Decentralized Finance (DeFi).
According to Markus Infanger, Senior Vice President, RippleX, the Abrdn’s contribution to this collaboration enhances operational efficiencies. As mentioned in our recent news story. Ripple has noted that the tokenized market could reach $16 trillion by 2030. In this case, it has committed $5 million in tokens linked to Abrdn’s Lux fund.
The arrival of Abrdn’s money market fund on XRPL demonstrates how real-world assets are being tokenised to enhance operational efficiencies while further reinforcing the XRPL as one of the leading blockchains for real-world asset tokenisation.
Ripple’s Internet of Value
Ripple’s effort has also been recognized by the World Economic Forum (WEF), highlighting on its Website that “Ripple is doing for value what the internet did for information.” According to WEF, its contribution enables seamless flow around the world. This is what it calls the “internet of value.”
Using blockchain and cryptocurrency technology, Ripple is dedicated to creating powerful gains in financial efficiency, equity and inclusion. In addition, Ripple is developing and enabling the future use cases that will catalyse the new digital economy for governments, businesses and consumers.
In terms of custody services, Ripple has predicted that international custody services, which were estimated to be around $41 billion in 2023, would skyrocket to $100 billion in 2030. As noted in our earlier post, institutions are looking for custody services that are more than storage. In this case, crypto custodians like the Ripple custody have devised means to meet these expectations and provide accessibility while maintaining the safeguards of institutional grade.
Its native asset, XRP, is also poised to reach a new height as it prints a 4% gain on its 24-hour price chart to trade at $2.4. However, it has a negative return of 1.15% in the last 30 days. According to our recent analysis, XRP could soon breach its all-time high price of $3.8 to reach an unprecedented height.
