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Amazon loves to keep us on our toes. We’ve been covering Prime Day for years, and even though the dates vary slightly, we expect Prime Day to fall in July. So it was quite surprising when the retailer dropped the 2026 dates for Prime Day. Amazon’s biggest sale of the year is upon us, and it’s sooner than you think.
We’re here to lay out all the details because, surprise — the early deals have started.
When is the next Prime Day?
While it may seem like Amazon is holding sales every other month, Prime Day technically only happens once a year in the summer. Prime Day will run from June 23 to 26, 2026. For the second year in a row, the sale will last for four days, up from its original two-day sale.
In addition to Prime Day, Amazon hosts a fall Prime event called Prime Big Deal Days. For all intents and purposes, it’s colloquially known as Prime Day 2 or October Prime Day. Amazon has also held a week-long shopping event in the spring, dubbed Amazon’s Big Spring Sale, for the past three years. The deals aren’t quite at the level of Prime Day, but it is considered Amazon’s first major savings event of the year.
Mashable Deals
Are Prime Day deals worth it?
Prime Day is notoriously full of great deals. Besides Black Friday, it’s probably the best time of year to buy Amazon devices, Apple products, robot vacuums, everyday essentials, smartwatches, headphones, and more. If you’re in the market for tech, it’s certainly worth perusing. Mashable already has a running list of the best Prime Day deals that can give you more in-depth analysis on what products are worth grabbing and which ones are worth passing on.
